Body Jewellery Shop

About Body Jewellery Shop

Body Jewellery Shop

Since their origin as a simple store, the Body Jewellery Shop has become very successful online and offline. When the company was first a small shop, which started about ten years ago, customers always enjoyed the company's vast range of products to choose from. The company was also praised for its prices and its imaginative twist on something as simple as jewellery. The company also provided smoking paraphernalia, piercing jewellery, and giftware. Today, the Body Jewellery Shop is still in existence, the original being located in St. Albans; however, the company has moved to four other shops since starting out and the flagship store is located in Leicester Square.

In 2000, the Body Jewellery Shop opened their company website and attracted an even larger customer base for their product range. Initially the website was slow and did not have the best layout leading to concerns over customer ease of use but lessons were learned and today they have probably the best online presence for their sector. At the same time the company noticed that they had a vast range of jewellery that was much cheaper than any other jewellery shop online. In the months following the creation of the Body Jewellery Shop website, the company became one of the top online sellers of body jewellery. With such a great start, there was absolutely no competition for the Body Jewellery Shop who specialise in such a niche sector of the market.

Since this great start, the Body Jewellery Shop has sold their products to over tens of thousand customers. Each day there are millions of visitors to the online portal and the company has earned many awards from different community and professional groups within the body piercing community. Two years after creating their website, the company also launched a sister site which increased even more attention to their core website presence with heavy investment in improvements. By the end of 2004, the Body Jewellery Shop had updated their website to make it much faster and more customer friendly with a community growing around the forums and galleries to view piercings and exchange views and information.

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