Born2BeCool

www.born2becool.com

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About Born2BeCool

Born 2 Be Cool

Born 2 Be Cool is a business that is family run and formed as a "labour of love" by a couple of parents. The idea came about one day while a group of friends and the soon to be owners were relaxing on the beach. The main purpose of Born to Be Cool is the idea of protective swimsuits. The founders were surprised at the number of parents who had never heard of UV swimsuits or had no clue as to where to purchase them. After realising the damage that too much sun and sunburn could do to the human body, they decided it was time to make a way to have protective swimwear in the UK that would eventually be known as Born 2 Be Cool.

The parents then contacted many UV swimwear companies in both Australia and New Zealand where the product idea has been used for quite some time. Born 2 Be Cool also researched public and government awareness campaigns in Australia and New Zealand which have invested far more in protecting children and residents generally from the harmful affects of the sun. After seeing the emphasis of UV swimwear in these countries, the parents decided that the UK should follow the trend and an opportunity existed. The first step came from the introduction of Born 2 Be Cool\'s summer clothing and then the company created and offered children\'s wetsuits for purchase. Today, these UV wetsuits are one of the most successful and popular pieces of clothing that are offered by Born 2 Be Cool. The company also offers sunhats, board shorts, beach towels, and regular sun protection clothing.

After the children\'s wetsuits gained in popularity, Born 2 Be Cool received many requests from parents to create a UV wetsuit for adults. In December of 2004, the company launched a full line of children\'s ski wear and accessories. These have also proven to be very popular with new and returning customers. Currently, Born 2 Be Cool is adding even more clothing to their line to sell in the upcoming season.

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