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Firebox

www.firebox.com

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About Firebox

Firebox

At Firebox you can find a huge collection of weird and wonderful toys, gadgets and other immensely unique items that appeal to the young and the young at heart. The Firebox catalogue goes scouring the globe for one of a kind items and curiosities, such as the firebox tent that they then add to their large catalogue. Very often Firebox is the first to introduce products to the UK market. Whether you want something quirky, inspirational, bizarre or just plain fun, you are sure to find something you like at Firebox.

At Firebox, they only select the best products it can find. After all, their focus is on quality and originality. If you are the type who likes to be the first to own something special, Firebox is a wonderful treasure trove of fascinating stuff.

Started way back in 1988, Firebox actually traded as Hotbox, an online retail store founded by Michael Smith and Tom Boardman were mates in college. Their business which was initially operated out of Cardiff saw rapid growth after the pair invented what was known as the shot glass chess set. In 1999 Hotbox moved to London and reinvented itself as Firebox. By 2002 they had grown enough to open a head office and distribution centre in south London.

Firebox initially started as a purely internet venture but has moved in various other sectors including mail order and corporate branded products and Firebox has come a very long way since their early days as evidenced by these very impressive statistics. The Firebox website received over 7 million visits in the year 2006. Their email Fire box newsletter is sent out fortnightly to over 630,000 subscribers. The Firebox catalogue published several times a year exceeds 7 million copies in circulation.

Started by just 2 friends they now have over 40 staff and have an annual turnover of more than £10m, Firebox is one the internets success stories.

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