Harris Interactive

About Harris Interactive

Harris Interactive

Harris Interactive provides services to clients all over the world through its North American, European and Asian offices and Harris Interactive are a global network of independent market research firms. Originating in Germany in 1996, Harris Interactive started life as Media Transfer AG Netresearch & Consulting. Today Harris Interactive is known for delivering exceptional international online market research services over the last 10 years.

Delivering cutting edge research services to global clients, Harris Interactive has developed a an enviable customer base which has most of the world's largest companies looking for quantitative and qualitative studies along with a host of other services.

Obviously, Harris Interactive provides highly technical and in-depth services which include assessment of the market environment in which your business is operating; testing of products and services including concept testing and product positioning; branding and marketing media and communications including customer satisfaction and staff studies. In order to conduct such in depth research and analysis, highly qualified personnel are required and the skill sets and experience that Harris Interactive brings to bear on client problems and issues are awesome.

Harris Interactive provides support to the customer throughout the marketing process which includes many a times positioning analyses, testing of initial concept ideas, product packaging, design, pricing and advertising.

You will find that Harris Interactive mission statement is geared to delivering international full service market research in one place no matter whether the client is working on regional, national and global marketing programmes. Before a company makes an investment in a marketing launch, Harris Interactive can help them assess the deliverables and assist in maximising the return on the marketing investment. In this regard, the services of Harris Interactive are vital to ensure that the huge marketing investments of your company are directed at achieving the maximum profitable return that is possible and avoid losses due to poor assessment or planning.

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