Ipsos

About Ipsos

Research is big business, and many firms choose to hire research companies to collect marketing data on a variety of subjects - so they, in turn, can adjust their sales, spending, advertising and products accordingly. This not only saves money for the company - it can help them foresee the next trends and 'big things' that the public are going to want, allowing them to tap into the market and make a great deal of money. There are companies world-wide that offer research, but one of the biggest in the UK is Ipsos, a leader in research that offers global statistics and data. Ipsos is constantly working with a variety of high profile projects, with nearly every industry you can think of - many of the world's leading businesses, governments and institutions approach Ipsos for their assistance. With great pride in a "culture of enquiring minds and entrepreneurial spirt", they are completely committed in the success of their clients. There are five specialisms that Ipsos focuses their work around; loyalty, advertising, marketing, mediaCT and public affairs. To do this, they make contact with millions of people each year, usually by phone, and rely on the voluntary co-operation of them to ensure they get the best data possible. The first agency in the world to be accredited to the new ISO 20252 international quality standard for market research, Ipsos has over 900 staff who are based in both the UK and Ireland. With these, they can offer a full range of both qualitative and quantitative services in research in addition to international research from their strong ties with other Ipsos companies worldwide. For more information about Ipsos, and how they can help your company, as well as contact information and career vacancies, visit the Ipsos website.

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