Purely Diamonds

About Purely Diamonds

Purely Diamonds is an internet only retailer of luxury jewellery, offering a team with over 30 years experience in the diamond industry. Previously supplying only to the trade, Purely Diamonds now aims to offer the best price on luxury pieces by selling direct to the public via its own website. The company specialise in commissioning and crafting jewellery made exclusively from diamonds, including rings, bracelets, ear rings and necklaces, and their products are all beautifully set in platinum, white gold and regular gold. To reassure customers on authenticity, all gold used is at least 18 carat, whilst every item featuring a 1/4 carat diamond or above is issued with its own certificate of authenticity. Additionally, all purchases are given a valuation certificate which can help when insuring a piece, whilst some of the most expensive items are also given a free independent valuation, via Safe Guard. The Purely Diamonds website is easy to use, and takes the worry out of buying such a luxury item on the internet. Products are sorted into Diamond Rings, Diamond Engagement Rings, Wedding Rings (diamond and non diamond), Diamond Earrings, Diamond Pendants, Diamond Bangles and Bracelets and Gift Sets. Going into any category takes you to a selection page with high quality images of all the items in that range. Choosing one of these will then take you to a further page showing a larger image, and a 3D flash video, showing the item from all angles. There is a price list on each item, which varies by metal, diamond carat and clarity, with an easy to follow guide on each aspect. This makes buying diamonds online from Purely Diamonds a realistic, and affordable, alternative to the high street.

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