The London Mint Office

About The London Mint Office

The London Mint Office is a recognised market leader of coin distribution in the UK, designing and marketing a large range of collector products. Responding to current market trends, the company has produced an interesting diversity of coins including those directed to a younger market, such as those celebrating Harry Potter, Sleeping Beauty and The Ugly Duckling. The majority of the products made by The London Mint Office, however, commemorate past and present monarchs and members of the royal family. At the top of this range are coins which remember Princess Diana, and a recent issue which celebrates Elizabeth II being the oldest reigning monarch the country has ever seen. This latest is no ordinary coin - it is bejewelled with a genuine diamond, pearl and sapphire. Of special interest, also, is a two thousand year-old hand struck Greek silver coin which looks in excellent condition.

The London Mint Office is completely owned by the European coin distribution company Samlerhuset Group, which gives the brand the backing of an extremely successful direct marketing business, as well as links to many other mints throughout the continent. Operating in a close relationship with IOC and FIFA, the Samlerhuset Group was the first private company to be allowed ownership of a national mint.

The website has a slick professional look, as one might expect of a national mint. The home page is filled with the latest and the best coins that The London Mint Office has to offer, and presents the viewer with numerous claims regarding its products such as 'the world's first...', or subversively, 'the last of its kind...' The site has a distinct 'shopping trolley' vibe, as it has little to offer except a platform for purchasing the minted products. Ordering the coins has been made extremely easy and accessible, and the products are clearly laid out and presented.

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