The Magazine Group

About The Magazine Group

The Magazine Group is an online service which sells magazine subscriptions. It is currently owned by 3PM Ltd, an online marketing service for publishers. The company claims that through their flagship website, The Magazine Group, they sell over 120,000 magazine subscriptions each year. Working with all the major magazine publishers such as BBC, IPC media, Reader's Digest and Conde Nast, the website boasts over six hundred titles and offers products to suit almost any reader including products which cover women's interest, sport, lifestyle, technology, food, motoring, news and so on. The only section of the market which is not catered for is children and teens, the search engine only uncovering a small handful of possibilities. The website also refrains from selling 'top shelf' material.

The Magazine Group offers a variety of incentives in order to entice the browser to make a purchase. Many of the magazines are included in a deal whereby the purchaser can buy the first three for £3; others come with a free gift; and others can be bought for only a percentage of the cover price. These deals are clearly marked in bright colours and large writing, making the website easily accessible for those visiting for the first time.

The website is very easy to use and has a good search facility. The Magazine Group has helpfully laid out the magazines on various pages meaning that the visitor can browse under a variety of headings under best sellers, within each special interest category, or gift ideas. The Magazine Group have set up a gift subscription service, with the option for the buyer to either get sent a voucher which can be given away, or the subscription to go straight to the receiver's home.

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