The Pet Extraordinarium

About The Pet Extraordinarium

The Pet Extraordinarium was set up in 2006 and is an online pet shop specialising in accessories for dogs, cats and rabbits. The website boasts a status of 'pet boutique', offering luxury products and designer goods for the domestic animals of modern pet owners.

In 2008, the website was launched after being recognised at that year's GLEE awards as UK's best pet retailer. Picking up a nominee for Retailer of the Year and receiving a Highly Recommended accolade, Pet Extraordinarium was particularly recognised for their support of small British manufacturers, well-designed and user-friendly website, fresh approach to sourcing unique and stylish products, excellent personal service, and support of pet care issues. The website is also listed on Shopsafe.com and Safebuyer.co.uk.

This, along with the mention in the Guardian as one of the UK's top retailers, has led to an increased popularity in the online retail store and the website now claims to attract 12,000 visitors each month. Although most of these will be from the UK, Pet Extraordinarium also send products overseas to America, Australia and Europe though extra delivery charges will be necessary.

Pet Extraordinarium offers a wide variety of products including beds, hutches, toys, food, clothing, accessories and grooming products. All the items that a visitor would expect to find are available - the company brief being that the versions they offer are funky, stylish and luxury.

The website is simple and doesn't belie the designer ethos of the company. On the other hand, each item has a good quality colour image with the reasonably pricing clearly shown and the service provided is easily accessible and makes for an enjoyable retail experience. There is also an opportunity for those with pets to sign up for an email newsletter which is filled with product news, exclusive special offers, and advice and tips for animal lovers.

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