The Toy Shop

About The Toy Shop

The Toy Shop is the online arm of high street store The Entertainer, the largest independent retailer of toys in the UK, with over 25 years experience. In addition to The Toy Shop website, The Entertainer also operates Gadgetshop.com.

The Toy Shop stocks a range of big name brands such as Ben 10, WALL.E, Bratz, High School Musical, Crayola, Disney Pixar Cars, Playmobil, Thomas & Friends, Star Wars, Power Rangers, TP Activity Toys , Transformers, Barbie, Fisher Price, TOMY, Play-Doh and Heelys. They offer great value toys and games for girls and boys of all ages ranging from pre-school children to teenagers and adults.

The website shows that the company has special ranges which deal with educating children in science and nature, as well as early learning ranges such as construction blocks, music and electronic learning aids. They also stock arts and crafts ranges, encouraging children to experiment using dough, beads and jewellery, crayola, craft kits, and model kits.

Larger ranges for outdoors include trampolines, swings, bouncy castles, climbing frames and bikes. Indoor games include action men and dolls, board games, virtual pets, and even robotics. The various lines are set out clearly on the website on pages which categorise the games for easy access. The search engine works well and products can be found according to their ISBN or by entering any key word such as the brand or type of toy desired.

The website is geared towards adults buying products for the target audience. There are lengthy descriptions of the goods available clearly stating the age the game is suitable for, and the various features and specifications of the product. There are no interactive features, or online areas which would be enjoyable for children. Images of the products are available but the website has not been designed to attract or interest children.

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