Time-Life

About Time-Life

Time Life is an international direct marketer of unique books, music, videos/DVDs, and multimedia products. Its products are sold throughout North America, Europe, Australia, and Asia through television, print, retail, the Internet, telemarketing, and direct sales. Founded in 1961, Time Life products include collections of popular artists or specific genres. Ranging from classic love songs to the greatest rock ballads, to entire series of television shows, these products mainly hail from American pop culture. Also available are historical documentaries and work out DVDs. The list of books is limited and mainly consists of 'how to' publications.

The Time Life website is a little bland and seems to be aimed at an aging market. Very few of the products are contemporary, and most are generic collections of old gospel and country music. Products can be bought online and payment is processed through the McAfee secure network.

The website contains a good amount of information on the products it sells include track listings for its CDs. There is even the opportunity to listen to select parts of the tracks featured which is good quality and doesn't require downloading any programs. This feature is by far the best facility on the Time Life site. Many of the products also come with a 14 day trial guarantee meaning that customers can return a product if they are not satisfied with it. Payment will not come out of the customer's account until the two weeks are up.

The Time Life brand is truly international with seventeen countries in Europe alone having their own distinct website with their own website design, contact details and warehouses. This is useful if viewers want to buy gifts for friends and family abroad.

Time Life offers an affiliate program through the leading affiliate solution providers Commission Junction and Zanox. This program promises to give partners access to leading entertainment labels and sources, and good commission rates.

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