Tobi

About Tobi

Tobi is an online fashion company started by entrepreneurs Corina Nurimba, Catherine Chow and Next Internet LLC. Tobi was built on the belief that the in-store boutique experience - genuine customer relationships, fun shopping with friends, personal service and honest advice, unique merchandising, engaging presentation - can not only be delivered to the Internet, but even further enhanced, improved and revolutionized.

The retail site sells men's and women's clothing and is brand focused with a huge number of recognised and unknown quality brands available. Ranges include clothing, footwear, accessories, health and beauty, jewellery, and home goods.

The products on sale on the Tobi website are aimed at a young market, and feature extroverted designs and contemporary styles. Colourful skinny jeans, and printed t-shirts are popular on the site, though they also sell smart shirts and shoes and clothing suitable for smart-casual affairs.

The Tobi website is designed to be more than merely a retail outlet. It has a regularly updated blog which offers fashion news and tips on organic products, current styles, the latest catwalk ideas, and much more, all of which are supplemented by innovative photos and images. There is also a useful style guide which tells viewers how to pull off a number of looks such as 'grandma gone modern', 'urban equestrian' and 'seaworthy sleek'. It also has image-creating ideas and aids such as 'how to wear denim to work' and 'how to recycle from season to season'. The blogs and aids give an equal amount of space to fashion for men and women.

One of the best features is the personal service offered via telephone, email or live chat in an MSN Messenger style networking facility on the website. Personal stylists are apparently available during normal work hours to give help on choosing products, and giving tips on styles.

Other popular searches related to this brand include Tobi.com, Tobi Designer, Tobi Clothes, Tobi Clothing, Tobi-clothing,