Tommy Hilfiger

About Tommy Hilfiger

Tommy Hilfiger is a leading lifestyle brand and one of the largest designer brands globally. Distributed in 65 countries, their products can be found in its network of dedicated retail stores in Europe, the United States and Canada, as well as in leading specialty and department stores throughout Europe and North America. With approximately 5,400 employees worldwide, Tommy Hilfiger designs, sources and markets men's and women's casual wear, sportswear, jeans, children's wear and footwear. In addition, the company includes approximately 35 product licences and eight geographic licences worldwide, through which a broad array of apparel, accessories, fragrance and home furnishings are offered and distributed.

The highly respected brand sells a range of speciality clothing including sailing gear and golfers' fashion, as well as limited amount of apparel for children. The clothes featured on the Tommy Hilfiger website are mostly on top quality models, and the brand uses celebrities and indie bands to promote their goods. One innovative feature is the campaign for denim fronted by New York band The Virgins whose music plays on the website while viewers browse.

Another excellent feature on the site is Tommy's guide to LA which recommends things to do, places to visit, eateries and hotels. The guide gives information on the most popular things of the moment, who is best dressed around town, and links to the recommended websites. Cleverly, the guide manages to direct visitors to a range of Tommy Hilfiger products - during festivals the site advises us not to run out time and links browsers to the watches on offer.

The Tommy Hilfiger website is a leader in terms of interactive design with images of the highest quality prevalent throughout. The shop is sleek, modern and sophisticated, while the first pages visitors see are more about a fashion experience. The website is colourful and interesting, with many elements to keep visitors from moving on too quickly.

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