Toucan

About Toucan

Toucan is a public relations company which specialises in brand response, getting involved in everything from qualitative research studies to outdoor advertising campaigns, from viral solutions to merchandising innovations. Toucan believes that although the amount of sales and profit made is important, log term strategies should ensure that sales should not be made to the detriment of the brand itself. The design and identity of the literature and packaging is, therefore, essentially important, as is trade marketing and creating partnerships with companies which have a quality brand presence in the right markets. Toucan will also arrange new media platforms such as SMS, websites and e-shots, as well as advertising on the radio, in the press and through outdoor events and presentations. Research carried out can be done through various channels including web surveys, brand audits, competitor surveys and qualitative studies.

Toucan has clearly been successful is being recognised themselves as a high quality brand and have won numerous awards over the recent years including ISP gold award in Partnership Marketing, ISP silver awards in Consumer Loyalty and Trial and Awareness, and the winner for three consecutive years of Cause Related Marketing. These accolades, along with others awarded are all in different areas suggesting that Toucan is highly regarded in many areas of its business, and can deliver a high quality comprehensive promotional brand package.

The Toucan website is a typically designed public relations website - it is personal, practical, and sophisticated. The design is simple, with the various sections doing no more or less than visitors would expect. As ever, the list of past clients is paramount and the Toucan portfolio is impressive with names such as GlaxoSmithKline, Tiger Beer, McAfee, Jordans and Hewlett Packard. The top level members of staff are also featured with an innovative arrangement of photos and a little information on what their role is and their business history. This section is very important as businesses will often choose a promotions company based on the mindset and history of the people that will be working on their brand.

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