Touch Of Luxury

About Touch Of Luxury

Touch of Luxury is an online retail store which specialises in luxury bedding and bedroom furnishings. The products available include satin bedspreads, 100% pure silk embroidered duvet sets, soft satin quilted throws and shimmering pillows and cushions. The website's marketing pull is the idea of being able to get these expensive items for a cheaper rate by buying online, and almost every item, although still expensive, is reduced. The items are categorised by colours such as black and white or purple and pink, or by range such as soft touch bedspreads or satin duvet sets.

The Touch of Luxury website gives information on the latest trends and fashions in the luxury bedding market, including popular materials and seasonal benefits. This is not regularly updated however, as the beginning of winter collection was still marked as the hottest sellers at the end of May. Still, it is a good feature, and works well on a website which is marketing at people who desire to buy the best quality bedding but can't quite afford to buy it at full price.

The website also has a 'recommend a friend' scheme where customers can earn points if their friends and family also buy from the site. These points can then be used against items of bedding from Touch of Luxury.

Touch of Luxury clearly has some great products, and the images show an array of bedding options which are well designed and look opulent. The colours are rich and varied, and the prints and designs are modern. The website doesn't reflect the luxurious range of products, and many parts are unfinished or 'coming soon'. The website is clearly professional, and has a purchase system which goes through a recognisable secure network. The website is easy to use and functional, but does not exude high quality or sumptuous dwelling. The products are not branded either, which could be a cause of some concern.

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