Toystore

About Toystore

Toystore is an online retail outlet which offers a range of character based children's products including toys, games, books, clothing and partyware. Popular old favourites such as Noddy and Thomas and friends are joined by modern cartoon characters like Ben 10 and Spongebob Squarepants. The website is clearly designed around the characters which have merchandise and games associated with them. An example of this is the Postman Pat section which provides products as varied as birthday cards, post office kits, story books for a range of ages, DVDs, duvet sets, and CDs. Other products available within other brands include arts and crafts such as Bob the Builder dough sets and Scooby Doo comic maker kits. Accessories like Transformers mouse mats and Fifi and the Flowerpots armbands are popular, as are Roary the Racing Car garden chairs, Peter Rabbit crockery and Scooby Doo scooters.

The Toystore is easily accessible for first time visitors, and products can be searched for via children's character or category. Most of the items on offer are discounted, with the original prices displayed clearly, and the prices can be viewed in sterling, euro, American dollar, or Chinese yen. Dispatch is relatively prompt and products can be sent throughout the world, though there are additional costs for areas outside UK.

The Toystore website is colourful and all items are supplemented with bright images of the products. It is not, perhaps, as entertaining for children as some other online toy retailers' websites. However, it is easy to use and it is clear what the products are. Each product comes with a short description and dimensional information which is useful. The best feature of the website is the way in which it is ordered. Parents and friends can easily find products suitable to the child in question by looking through their favourite characters and TV shows, and there is a huge variety of products within each character category.

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